In my set of Gym Culture photos I explore gym mentality and acceptable ways to look and act while working out around others. For the photos I have constructed scenarios of conduct that would draw attention in exercise facilities. Gyms are typically sterile, quiet places with isolated individuals that are very focused on their machine of use and work out routine. In the photos, I bring up ideas of self-consciousness, physical appearance and multi-tasking while working out as well as the oddity of exercise methods and equipment. The exercise equipment in the photos are treated as machines and tools of excitement that offer the ability to not focus on being physical while in the act of it.
The message of my photos is self-evident through my use of satire. I work with McLuhan's idea of "Humor as a system of communications and as a probe of our environment--of what's really going on--affords us our most appealing anti-environment tool. It does not deal in theory, but in immediate experience, and is often the best guide to changing perceptions." Through my photos I am not asking for a major social change in the way that people work out--I watch the TV while on the treadmill also-- rather these photos are a reflection on the subtly odd ways that humans acts when in the act of becoming "fit".